Retailers need to be more technology-savvy today to keep up with competition and lead towards being phygital. Instant access to customer preferences, purchase history, and browsing behaviour, can enable personalised services that significantly enhance customer satisfaction and loyalty. Empowering store staff with real-time data has become essential for delivering superior customer interactions and driving business growth. 

The integration of smart data capture technology not only boosts staff effectiveness and productivity but also streamlines operations by reducing manual errors and improving inventory management. This technology allows for real-time analytics, optimising employee deployment and task management to better meet customer needs and increase conversion rates.

By understanding and implementing these strategies, retailers can develop a holistic approach that leverages both physical and digital platforms to maximise sales and satisfaction. This foundation is essential for adopting emerging technologies, such as Generative AI (genAI), which can further enhance customer service through predictive analytics and personalised recommendations.

The adoption of technologies helps position the brand at the forefront of innovation, ensuring it remains ahead of market trends and continues to meet the evolving needs of its customers.